Ocean Science Communications

Your audience is looking for help solving a problem, so it’s important to position yourself in a way that aligns with your audience’s specific needs and makes them feel understood by sparking an immediate connection when they look at your content. 

Originally posted on the CaNOE blog | Stories have the power to move, inspire and connect us. Stories about the ocean are particularly impactful because they ignite the positive benefits of storytelling and trigger a Blue Mind state – the feeling of calm, peace and well-being that comes from being near the water. Through ocean storytelling, you can improve your communications, increase connections and inspire others to action.

Join Natalie Gilson as she chats with Andrew Lewin, host of the How to Save the Ocean podcast, about how to improve communications for not for profit organizations in the ocean sector.

The world of branding has moved beyond the sphere of logos and catchy phrases, unfolding into realms previously unimagined. It's no longer just about products and services; we're branding emotions, experiences, and even the intangible. But what if we branded the ocean?