Ocean Insights

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How to Inspire Connection with Your Audience by Speaking to Them

Your audience is looking for help solving a problem, so it’s important to position yourself in a way that aligns with your audience’s specific needs and makes them feel understood by sparking an immediate connection when they look at your content. 
Natalie Gilson
June 7, 2024

Ocean Storytelling – How to Harness the Power of Story and Blue Mind

Originally posted on the CaNOE blog | Stories have the power to move, inspire and connect us. Stories about the ocean are particularly impactful because they ignite the positive benefits of storytelling and trigger a Blue Mind state – the feeling of calm, peace and well-being that comes from being near the water. Through ocean storytelling, you can improve your communications, increase connections and inspire others to action.
Natalie Gilson
April 15, 2024
8 minutes

The value of EDIA in Canada’s Ocean Sector: Attracting and retaining diverse talent

Through equity, diversity, inclusion, and accessibility best practices, you can set your ocean organization apart, while attracting and retaining a resilient and innovative workforce.
Kyryn Swanson
April 2, 2024
3.5 minutes

3 ways that your ocean research reporting can do more than check a box

Reporting is a must, but that doesn’t mean it needs to be a task you dread. In fact, by changing how you think about the value of your reporting, you can yield a higher return on investment for your project than simply satisfying funding requirements. In this article, we will take a look at three ways that research reports can do more for your project than simply checking a requirements box.
Dr. Melissa Weber, PhD
March 15, 2024
4.5 minutes

Podcast Feature | Improving Communication: How Nonprofits Can Engage Their Audience

Join Natalie Gilson as she chats with Andrew Lewin, host of the How to Save the Ocean podcast, about how to improve communications for not for profit organizations in the ocean sector.
Natalie Gilson
January 10, 2024
1 hour, 7 minutes

Branding the Ocean: Igniting a Global Movement for Ocean Protection

The world of branding has moved beyond the sphere of logos and catchy phrases, unfolding into realms previously unimagined. It's no longer just about products and services; we're branding emotions, experiences, and even the intangible. But what if we branded the ocean?
Natalie Gilson
December 21, 2023
4 minutes

Ocean Industry: Why Your Data is a Missed Opportunity and How to Capitalize

Gathering ocean data is expensive and time consuming, but with a little work you can leverage your investments in data production to create ongoing value for your company.
Brad Covey
August 4, 2022


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